ABOUT THE BRAND


As a new contemporary women’s wear brand based in New York City, Georgie & Elaine is known for a commitment to lasting silhouettes and the use of alternative novelty fabrics. Rooted in an All-American lifestyle, The founder, Devin VanderMaas, prides herself on creating effortless yet enduring separates; utopian for a morning meeting while seamlessly transitioning into the ideal look for an evening out. Georgie & Elaine’s expertise lies in their ability to seamlessly integrate twenty-first century glamour into a refined, quietly elegant signature collection full of timeless American charm.

 

Georgie & Elaine is proud to be part of the growing design philosophy of ethical fashion. By incorporating non-violent fabrics such as vegan leather and Ahimsa ‘peace’ silk, as well as eco-friendly fabrics such as no-waste novelty fabrics, soy based prints and soy knits, Devin believes sustainability is not simply a trend, it is the future. Through this concerted effort of building a foundation rooted in ethical designs and conscious business practices, Devin is pleased to provide more options of contemporary fashion to a generation who live passionately and care.